About WEWIN

公司简介About Us

独立、实战、可落地 —— 通过营养服务和差异化解决方案为客户创造价值。Independent, practical and deliverable — creating value through nutrition services and differentiated solutions.

微巍营养 WEWIN NutritionWEWIN Nutrition

我们相信：产品力是企业核心竞争力，内卷的本质是因为产品同质化。We believe product excellence is the core competitive advantage — and that homogeneous products are the root of destructive price competition.

微巍营养咨询成立于2022年，是一家独立的动物营养咨询机构，由畜牧饲料行业知名营养专家岳隆耀博士创办。公司立足猪营养领域，向饲料公司、规模猪场和添加剂企业提供配方优化、产品开发、猪场定制营养方案与常年技术支持。Founded in 2022 by Dr. YUE Longyao, a recognized expert in animal nutrition, WEWIN Nutrition Consulting is an independent consultancy focused on swine nutrition — serving feed manufacturers, commercial pig farms and additive companies with formulation optimization, product development, customized nutrition programs and ongoing technical support.

微巍的业务由四大板块组成：营养咨询（猪）、猪营养试验中心（SNRC）、微巍论坛与公众号自媒体矩阵。咨询沉淀技术、试验验证方案、论坛连接产业、内容传播价值，四者相互支撑，构成微巍独特的服务闭环。WEWIN operates four mutually reinforcing sectors: swine nutrition consulting, the Swine Nutrition Research Center (SNRC), the WEWIN Conference, and its we-media matrix. Consulting builds know-how, SNRC validates it, the Conference connects the industry, and content spreads the value — a unique, closed-loop service model.

“通过营养服务和差异化解决方案为客户创造价值！” —— 微巍营养咨询"We create value for our clients through professional nutrition consulting services and differentiated solutions." — WEWIN Nutrition Consulting

猪场技术服务
Our Name & Logo

微巍，名字的由来The Story Behind Our Name

一个小字，一个大字；一个中文谐音，一个全球发音。One small word, one great word — one Chinese pun, one global pronunciation.

微巍营养 WEWIN Nutrition logo

微巍 · WEWINWEWIN · 微巍

  • 「微」——微小、看不见，是知识。「WE」 — the small, the invisible: knowledge.
    营养的机理细微到肉眼不可见，却决定着动物的生长与健康。微，是我们对专业知识的敬畏与积累。Nutrition works at a scale invisible to the eye, yet it decides how animals grow and stay healthy. 「WE」 stands for our respect for — and accumulation of — professional knowledge.
  • 「巍」——高大、巍峨，是客户的事业。「WIN」 — the great and towering: our clients' ambitions.
    微巍通过营养知识服务，成就客户伟大的事业与视野——以微小成就巍峨。Through nutrition knowledge and services, WEWIN helps clients achieve great visions — small expertise enabling towering success.
  • 微巍 = WEWIN（共赢）的谐音。「WEWIN」 echoes the Chinese word for win-win (共赢).
    中文发音朗朗上口，便于传播；英文寓意共赢，与品牌主张"以共赢推动成长"一脉相承。Catchy in Chinese, meaningful in English — WEWIN carries the spirit of shared success, consistent with our brand promise of growing together.
  • 微巍论坛——见微知著。The WEWIN Conference — seeing the significant in the subtle.
    从细微的营养指标与现场信号出发，洞察行业的走向与机会。From subtle nutrition metrics and on-farm signals, we read where the industry is heading.
微巍营养 logo——猪头形象

Logo：一头猪，也是两个 WThe Logo: a pig, and two W's

  • 猪头的形象，也像猪屁股。A pig's face — and, just as well, a pig's rear.
    圆圆的轮廓是猪头，两只耳朵、一个鼻子；倒过来看，又像一个憨态可掬的猪屁股与卷曲的尾巴。The round outline reads as a pig's face with two ears and a snout — flipped over, it becomes a chubby pig's rear with a curly tail.
  • 两个「W」的合体。Two W's joined as one.
    图形正是「微巍」两字拼音首字母 W 与 W 的连体——WEWIN 的两个 W。The mark is the two initials of WEWIN — W and W — fused into a single figure.
  • 以猪为主，以猪起家。Rooted in swine, built on swine.
    微巍以猪营养咨询起家，开展以猪营养为主的动物营养咨询、试验、论坛等行业服务。WEWIN started with swine nutrition consulting and built its services — consulting, research, conferences — around pigs first.
Corporate Culture

微巍企业文化WEWIN Corporate Culture

专业创造价值，连接促进成长。Expertise Creates Value. Connection Drives Growth.

01

文化总纲Culture Overview

简单Simple 高效Efficient 专业Professional 信赖Trust 感恩Gratitude 开放Openness 共赢WEWIN

微巍以专业为基础，以连接为纽带，以共赢为方向，持续为客户、伙伴、员工与行业创造长期价值。WEWIN builds on expertise, connects people and resources, and pursues shared success to create lasting value for customers, partners, employees, and the industry.

02

愿景与使命Vision & Mission

Vision · 愿景

成为值得信赖、具有一定国际影响力的动物营养专业平台。To become a trusted animal nutrition platform with meaningful international influence.

我们致力于汇聚专业知识、优质资源与行业伙伴，推动动物营养领域的持续进步。We bring together professional knowledge, quality resources, and industry partners to advance the field of animal nutrition.

Mission · 使命

将营养知识转化为实际价值，让行业连接带来共同成长。Turn nutritional knowledge into practical value and transform industry connections into shared growth.

以科学为依据，以客户需求为导向，将专业能力转化为可落地、可持续、可衡量的解决方案。Grounded in science and guided by customer needs, we turn expertise into practical, sustainable, and measurable solutions.

03

价值观Core Values

简单高效Simplicity & Efficiency

简化流程，快速行动，持续提升工作效率与成果质量。Simplify processes, act quickly, and continuously improve efficiency and results.

专业Professionalism

尊重科学，追求真知，立足实际，以专业创造价值。Respect science, pursue truth, stay grounded, and create value through expertise.

信赖感恩Trust & Gratitude

坦诚沟通，信守承诺，心怀感恩，彼此成就。Communicate honestly, keep promises, practice gratitude, and help one another succeed.

开放Openness

开放思考，开放连接，积极学习，拥抱变化。Think openly, connect openly, keep learning, and embrace change.

共赢WEWIN

协作共创，分享成果，推动员工、伙伴与企业共同成长。Create together, share results, and promote the shared growth of employees, partners, and the company.

04

行为准则Ways of Working

以客户为中心Customer-Centered

理解需求，解决问题，创造超出预期的价值。Understand needs, solve problems, and create value beyond expectations.

以结果为导向Results-Oriented

明确目标，快速执行，持续复盘，追求实际成果。Set clear goals, act quickly, review continuously, and pursue tangible results.

以专业赢得信赖Earn Trust Through Expertise

用事实和能力说话，用长期行动兑现承诺。Let facts and capabilities speak, and fulfill commitments through consistent action.

以开放促进成长Grow Through Openness

主动学习，积极分享，拥抱变化，持续突破。Keep learning, share actively, embrace change, and pursue continuous improvement.

以合作实现共赢Achieve WEWIN Through Collaboration

尊重伙伴，协同共创，分享成果，共同成长。Respect partners, create together, share results, and grow together.

Brand Promise · 品牌主张

专业创造价值，连接促进生长。Expertise Creates Value. Connection Drives Growth.

微巍，以专业连接产业，以信赖凝聚伙伴，以共赢推动成长。WEWIN connects the industry through expertise, brings partners together through trust, and drives growth through shared success.

Founder

创始人介绍Our Founder

岳隆耀博士 Dr. YUE Longyao

岳隆耀 博士Dr. YUE Longyao

微巍营养咨询创始人 & 微巍论坛发起人Founder of WEWIN Nutrition Consulting & Founder of the WEWIN Conference

畜牧饲料行业知名营养专家、独立营养顾问。师从谯仕彦院士，中国农业大学博士，美国爱荷华州立大学博士后。A recognized expert in animal nutrition and an independent nutrition consultant, mentored by Academician QIAO Shiyan. He holds a Ph.D. from China Agricultural University and completed postdoctoral research at Iowa State University, USA.

2010–2021年曾任禾丰集团猪料技术研发总监，主导猪饲料技术研发与产品体系建设；2019年获国家技术发明奖二等奖。2022年创立微巍营养咨询，2023年发起微巍论坛，致力于把实战营养技术带给行业。From 2010 to 2021 he served as R&D Director of Swine Feed at Wellhope Group, leading swine feed technology development; in 2019 he received the Second Prize of the National Technology Invention Award. In 2022 he founded WEWIN Nutrition Consulting, and in 2023 initiated the WEWIN Conference.

中国农业大学 博士Ph.D., China Agricultural University 美国爱荷华州立大学 博士后Postdoc, Iowa State University 2019 国家技术发明奖二等奖2019 National Technology Invention Award (2nd Prize) 原禾丰集团猪料技术研发总监Former Swine Feed R&D Director, Wellhope
Company History

发展历程Our Journey

2022
初创萌芽Genesis
  • 3月 正定农牧成立，开展单宁酸贸易Mar — Zhengding Agriculture & Animal Husbandry founded (tannic acid trading)
  • 4月 微巍营养成立Apr — WEWIN Nutrition established
  • 5月 大信成为第一个客户May — Daxin became our first client
2023
稳步拓展Expansion
  • 6月 第一届微巍论坛——青岛（800+参会）Jun — 1st WEWIN Conference, Qingdao (800+ attendees)
  • 7月 王竹馨加入Jul — WANG Zhuxin joined the team
2024
稳速发展Growth
  • 5月 第二届微巍论坛——长沙（1000+参会）May — 2nd WEWIN Conference, Changsha (1000+ attendees)
2025
成熟稳定Maturity
  • 5月 第三届微巍论坛——广州（1000+参会）May — 3rd WEWIN Conference, Guangzhou (1000+ attendees)
2026
创新转型Transformation
  • 5月 第四届微巍论坛——成都（1000+参会）May — 4th WEWIN Conference, Chengdu (1000+ attendees)
  • 7月 孙童鹤博士加入，自媒体启动Jul — Dr. SUN Tonghe joined; we-media platforms launched
  • 9月 张莹加入，新媒体项目加速开展Sep — ZHANG Ying joined; new media projects accelerated
2027
国际拓展Going Global
  • 5月 第五届微巍论坛 & 首届微巍国际肉禽论坛（IPNC）——青岛May — 5th WEWIN Conference & 1st IPNC Poultry Forum, Qingdao
Business Sectors

业务介绍Our Business

营养咨询（猪）Nutrition Consulting (Swine)

自2022年起，面向饲料公司、规模猪场、添加剂企业等，提供配方优化、产品开发、猪场定制营养方案、技术咨询与服务。合作方式灵活：营养解决方案 + 功能包或年费。Since 2022, serving feed manufacturers, commercial pig farms and additive companies with formulation optimization, product development, customized nutrition programs and technical consulting. Engagement models: nutrition solutions plus project packages or annual retainers.

猪营养试验中心（SNRC）Swine Nutrition Research Center (SNRC)

以自有试验条件开展原料营养价值评定与添加剂功效验证，用一手数据支撑配方决策，让每一个营养方案都有据可依。Conducting ingredient evaluation and additive efficacy trials with first-hand data, so that every nutrition recommendation is evidence-based.

微巍论坛（WEWIN Conference）WEWIN Conference

创立于2023年，每年1000+畜牧行业专业人士参加；自第四届起固定于每年5月中旬（畜博会前两天）在畜博会同城举办。Slogan：更多干货，更接地气！Initiated in 2023, attracting 1,000+ livestock professionals annually. Since the 4th edition it has been fixed to mid-May (two days before the China Livestock Expo), in the same city. Slogan: More dry matter, more down to earth!

公众号与自媒体Official Accounts & We-Media

微巍营养公众号（有营养、有观点、有故事、还有趣）与微巍论坛公众号双号运营，短视频栏目覆盖营养前沿、岳博士聊养殖、微巍大家说等，现有4500+专业关注者。Two WeChat accounts (WEWIN Nutrition — "Nutrition. Insights. Stories. Fun." — and WEWIN Conference) plus short-video channels including Nutrition Frontiers and Dr. Yue Talks Farming, reaching 4,500+ professional followers.

Follow WEWIN

关注微巍自媒体矩阵Follow WEWIN Online

扫码关注公众号，第一时间获取论坛动态与技术内容。Scan to follow us for conference updates and technical content.

微巍营养公众号

微巍营养公众号WEWIN Nutrition

栏目：微巍大家说 / 小问题，问世界 / 微巍论坛集锦WEWIN Voices / Questions Ask the World / Conference Review

微巍论坛公众号

微巍论坛公众号WEWIN Conference

栏目：微巍论坛二创 —— 见微知著，聚焦行业关键技术。Conference Review — key technologies and hot issues, seen in the details.

短视频矩阵Short Videos

营养前沿 / 岳博士聊养殖 / 微巍论坛集锦 / 畜牧人工作生活记录 / 微巍大家说（AI精华）Nutrition Frontiers / Dr. Yue Talks Farming / Conference Highlights / Life in Livestock / Expert Voices

T30 营养总监闭门会Directors Roundtable

全国养猪与饲料集团营养总监闭门会——小范围、深交流、真问题。T30 National Swine & Feed Nutrition Directors Roundtable — small circle, deep exchange, real problems.